Lufthansa - ExploreTheNew
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A mixture of views and re-posts about Marketing, Branding, Advertising and Aviation. Lufthansa - A step back in rebranding. This is quite unusual for a German company and it looks like the debate is going on inside the airline HDQ in Frankfurt. I think that this rebranding is not a successful one.
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We observed that this domain is employing the nginx/1.6.2 server.SITE TITLE
Lufthansa - ExploreTheNewDESCRIPTION
explorethenew Many things change. Good things are here to stay. Become a DNA researcher, a brand explorer, or a co-creator and rediscover Lufthansa.PARSED CONTENT
The domain states the following, "This experience is optimised for Chrome 60 , Firefox 55 , Safari 9 , Internet Explorer 11 , Microsoft Edge 15." I observed that the web page also said " We recommend that you use one of these browsers." They also stated " You can go to https whatbrowser. This experience is optimised for Safari iOS and Chrome Android. We recommend you use one of these browsers. This experience is optimised for Safari iOS and Chrome Android. On one of these browsers. Please Rotate Your Device Horizontally." The meta header had Lufthansa as the first keyword. This keyword was followed by Lufhansa Group, Explore The New, and Explore which isn't as important as Lufthansa. The other words the site uses is Design Evolution. Brand Evolution is also included and will not be viewed by search crawlers.SEE OTHER WEB SITES
American Airlines, the Flight Symbol logo and the Tail Symbol are trademarks of American Airlines, Inc. World is a trademark of the one.
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